INTERNET MARKETING: Using eMail lists
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Email Marketing: Affordable Internet Marketing Technique
Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective customers, send out invitations, or make special offers.
It's as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible. However, there's an ideal way of going about it. Email marketing is not just about writing any email that you will be sending to anybody. To clarify that, here are some simple tips in doing email marketing the best way possible.
1. Join the "Can Spam" campaign.
Email marketing is not at any rate tantamount to spamming. You are not supposed to send information that your email list will not have any valuable use for.
2. Make your email list open it.
Your email might get lost together with the hundreds of emails that inbox owners are confronted with everyday. Improve your subject line by using extra white space creatively, adding text symbols, starting each word with a capital letter, asking compelling questions, not making any unbelievable claims, and not using the word FREE.
3. Keep it real.
Not including any too good to be true statements is not only applicable to your subject line. Your email content must never embody any promise your business can't keep. Make your offer genuinely of value to your recipients.
4. Don't go too low.
If you inform your customers regarding discounts, minimal discounts are not that effective compared with substantial discounts. But never offer discounts that are lower than your profit. It will defeat the purpose of this email marketing effort.
5. Make it eventful.
It's not about contradicting the advice that you should keep an email short and sweet. This tip is on including seminars, conferences and other events in your email. Businesses that require training benefit much from this method. With these RSVP-requiring emails, repetition is important. Just make sure that an ample interval is considered before sending out a reminder email.
6. Post news.
Sending newsletters and postcards provides useful information for your subscribers. These are the best forms of reaching out to your customers or prospects. You should keep the information short, simple and direct to the point for this feat to be effective.
With these simple ways of going about your email marketing endeavor, your business will prosper in no time.
Building Your List with Articles
You can build your list simply by writing articles, whether you have thought of it or not.
Quite simply, you write and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide.
Leveraging your viral marketing efforts on article writing can be rewarding, if done right. In the real sense, you are actually proving your worth and demonstrating your expertise about your business through the articles you write.
So, how can this method in effect build your mailing list? The answer: the resource box you attach to your articles. In your resource box (also known as bio box), you include a brief detail about yourself and your business site together with its URL.
It is strongly suggested that your resource box URL links to your mailing list’s landing page where you can get your visitor’s name and email address, which will in turn help you build your mailing list at no cost.
If your articles are found worth sharing, eZine publishers will republish your articles together with your resource box for their readers and subscribers. The wonderful result: viral marketing without effort on your part!
You can start by writing and submitting your articles to trusted article submitter sites such as http://www.articlemarketer.com/ and begin your article marketing journey today.
Article Marketing for Internet marketing
Building Your List with Paid eZine Advertising
Some Internet Marketers can get clueless when it comes to unleashing the full potential of paid eZine advertising. One of the most common dilemmas is that whether should the Internet Marketer advertise the product or service he is selling directly to the subscribers of the eZine he is paying advertising for?
This can be a wise method, but with ifs and buts. For one, the advertisement must be compelling and attention grabbing. Secondly, there is no telling if the eZine’s subscribers constantly practice a buying habit until you put some money to find out.
Investing even a small sum of money can be risky to a number of Internet Marketers who are on tight budgets. But in spite of the risk factors, eZine advertising can still be rewarding, if done right.
Thus the solution: the marketer would be wiser if he or she uses eZine advertising to build his or her mailing list. It makes sense, anyway. Since some eZines display more than one sponsored advertisement, you can grab the subscriber’s attention by giving a free or risk-free product or offer through your ad.
When the subscriber clicks on your ad, he or she can opt into your mailing list in exchange for the free offer, which can be a free report or even a trial service.
While you are not making a hard sell through your advertisement just yet, building your list by getting other eZine’s subscribers subscribed to your eZine allows you to follow up with them in the future, as and when you have new offers.
Refrain from Buying Bulk Mails
I am sure that you have definitely come across advertisements that read: “1,000,000 email addresses for $29.99”. And these bulk mail companies can even offer you these names in a CD at your doorstep.
Sure, having 1,000,000 subscribers is the best thing that could ever happen to any Internet Marketer and often sounds too good to be true. But very often, it always sound too good to be true.
What many beginning marketers do not really know is that these bulk companies harvest the email addresses using robots and other wares on the Internet. That is how the 1,000,000 email addresses come about, whatever the amount is.
Now, the really awful part is that if you purchase the so-called 1,000,000 names even at a low price, not only is it a waste of money, you are risking being accused of spamming. It is no longer a surprise how you often receive spam mails on Viagra, OEM Software and things you do not even need in your inbox.
That is so possible, because of the 1,000,000 names, no one knows you or even ask to be subscribed to your mailing list.
On top of that, not all 1,000,000 email addresses are really in use because a portion of them can either be own by the same owners (one owner can own more than 1 email accounts) or are obsolete.
When you read such ads again, tell yourself that it is a waste of money.
The following ebook excerpt covers selling other peoples products (affiliate marketing) which is a bit different from what we do here, but has enough similarities that you can source some good basic training for email marketing here:
Do you have a list?
This is only a brief overview of list building and list basics.You’ll almost certainly have heard the internet marketing community talingabout their ‘lists’ – ‘the gold is in the list’ or ‘how can I build a list’ orwhatever.
The term ‘list’ is an east way of talking about a single or double opt-inmailing list of subscribers that have agreed to let you send them informationfrom time to time.
This information can be just that – information. Or more likely it can be asales email. ‘I have a new product, here’s where you can buy it’ or anaffiliate link for someone else’s product or to advertise your new website orwhatever you like. Hopefully you get the picture.
To get people to sign up for your list, you usually have to give themsomething in return – a free ebook or (health) report, a monthly newsletter, accessto a free membership site etc. Again anything that people want and you canprovide will do the trick.
In return for this ‘freebie’ they give you their email address and permissionto mail them
Most people now recommend using double opt-in methods where someonesubmits their email address to you then has to click on another link, sent tothem in an email, to confirm it’s really them (not someone just using theiremail address)
Single opt-in means that you can accept an email address immediately andstart mailing. The problem arises if someone wanting your freebie has putanother person’s email address in the opt-in box on your website. You couldtheoretically get into trouble for spamming in this way.
Which is why I and most marketers use double-opt in. It’s safer but you losea percentage of people who don’t bother to confirm their address.Strangely enough most gurus recommend double opt-in but actually usesingle opt-ins themselves. Go figure.
The little opt-in boxes you see on sites where people are asked for theiremail addresses are usually provided by mailing list management companies(also called auto-responder services) such as Aweber or Getresponse.?
Your service will give you HTML code to put on your opt-in page (the onewhere you offer to swap your freebie or newsletter for your customers emailaddy and permission) so that a little opt-in box appears.
This usually asks for name and email address. It asks for name so anymessages you send can be personalised – ‘Dear Colin’ or whatever.Your service will also automatically add the persons details to your mailinglist when they opt-in.
Once you’ve swapped enough freebies and you have enough names youhave a mailing list. I made a living from 1000 names and now have over tentimes that. Certainly not huge in IM circles but more than enough for fulltime marketing.
Once you have your list you can look deeper into the workings of yourservice and start using follow-up messages. These are pre-written messagesthat are automatically sent by your service at intervals pre-determined byyou.
So for example when someone signs up to your list the sequence might golike this:
Immediately after sign-up – They get a welcome message and details ofwhere to download the freebie
Day 2 – (i.e. 2 days after signing up) A message saying you hoped theyliked the freebie
Day 4 – A message telling them that you also sell an ebook which is relatedto the freebie and they can get it from your site, and you include the URL
Day 5 – A message saying you’re offering free information on anothersubject and they can sign up for that freebie at …..(Note – they’re now on two lists so you can sell different types of product)
Day 6 – A message saying you now offering a mentoring service at $500 amonth and they can sign up at ….
So each person who signs up for your original freebie goes through thefollow-up message process.
The beauty of the system is that it’s all automated – all you do is see thesales come in – and you can keep adding follow up messages advertisisngproducts. Forever if you wish (or until they unsubscribe)
That’s it – a really basic overview of how a mailing list works.
If you haven’t got one then start getting one.Now let’s look at how to make money from it.
Here we go….
Your first step is creating a simple checklist - one or two pages will do -that you can print out and save. Repeat it for each list that you have, andkeep them all in one binder. After a while you won’t need to look at them toknow what you’re doing but it helped me at the start.
Boring I know – nobody likes keeping records but when I started doing thismy profits went up 5 times. Your choice.
There is only one reason for doing this – because if you don’t, yousimply will not know which combinations of the methods (that followin the rest of the book) work, and which don’t.
If you prefer keeping your records on your computer, create a spreadsheetwith Excel that can have all your lists in the same place, right in front of youwhen you open it up.
On this spreadsheet you would have one row for each checklist item and onecolumn for each list you have. It might be handy to create another list foryour marketing ideas, with one row for each idea and one column for eachlist.
This makes comparison of one list to another easy and quickly useful if youwant to see how you used a particular checklist or idea in the past.This system will create a haven for your notes about future marketing ideasyou want to try and comments on the success rate of those ideas you usedin the past.
A paper version of this Excel spreadsheet could be even simpler to create ifyou do not like the digital version described above.
Just write down your idea for that specific email cross it out when you’vecompleted it, or cross out only part of your note if you only complete part ofit. Don't totally obliterate it, just put a line through it so you can read it laterif you need to.
This will make your email techniques easier to track and to visually displaythe results of the ideas you've tried.
In that way you’ll be able to see a glance which of your lists is performingbest, and which ideas have been tried out on them. I’m making a big thingout of what is essentially a simple task, but please do it.
Useful Tip: How To Add A Status Factor To Your Checklist
Once you have your Excel checklist organized, simple visual cluescan be easily added that give you the status of all your marketingideas at one glance.
#1…On your idea checklist, leave the background white, or useanother colour, for every column in the checklist that hasn't yetbeen marketed to with that single idea.
#2…Use a different background color to indicate multiple ideas forany column list…maybe different shades of the same color, one toindicate actual usage and another shade to show no usage yet.
#3…A third background color will mark an idea that you've actuallyimplemented on various lists. A simple "+" or "*" could tell you ifthe idea was successful or not and a "-" would indicate not muchsuccess.
What you're designing here is a quick, at-a-glance spreadsheet thatwill let you keep track of your ideas and your successes all in oneplace, saving time and frustration.
Useful Tip: Do These Tasks Everyday To Increase Your Profits
#1…Turn one of your ideas into a follow-up email message to oneof your lists every day!
#2…Whenever you add a new list to your projects, add it to yourchecklist and note your ideas for follow-up messages. Write thosemessages now…don't wait until tomorrow or next week.
#3…With every addition to your checklist, add a new follow-upmessage for that new item to your autoresponder.
#4…Each week be sure to schedule time to review old emails,looking for ways to enhance them, change the order or delete theones that were not successful or old enough to sound dated.
Make as many checklists as you need to keep track of different marketingstrategies and separate email lists.
But putting it simply – the headings across the top are your different lists –one on the subject of viral marketing, one on product creation etc.
The headings down the left side are the email subjects for the emails you’vewritten and the sequence in which they’re sent to your various lists (or list ifyou’re just starting out).
Once you find a sequence that works, you can keep the same formatbut change the product, freebie etc in each list depending on thesubject.
If you have only got one list, well that’s a good place to start, and by usingmy system, you should very quickly develop more than one list.This simplistic method works extremely well….as we are about to see.
HELP! I’ve got a new subscriber – now what?
The main thing you need to so with a new subscriber is to KEEP THEM.If they get nothing for the first two weeks from you except sales emails, thechances are they’ll unsubscribe, never to be seen again.
BUT you also need to make them aware you’re an internet marketer so don’tbe scared of offering (notice I didn’t say ‘selling’) your products to them.
Before you do that though you should make sure they know whop you are,all about you and how you work.
When someone signs up to my list or subscribes to my newsletter the samething happens. I give them instant access to my newsletter back issues thenleave them alone for a few days to read.
After that, the next follow-up email in the sequence goes out. It offers thema free report that’s rebrandable, that they can give away from their ownwebsites or to their own list that promotes one of my products. If they referany sales they get 75% commission.
Notice that I’ve invited them to become a JV partner and now have thempromoting my product but they still don’t feel as though I’ve tried to sellthem anything.
The next email in the sequence comes out 4 days later. It offers them one ofmy products that is related to selling other people’s products (so it’s relevantto the last email they got from me) and they can get it at a discount price.It’s not exactly a OTO because it’ll be available later but at a higher price.
So you see how it’s starting to work.
My next email in the sequence offers a no strings freebie. A report which ishelpful to newcomer internet marketers and they can give away or resell asthey wish.
Of course there are viral links in this product to my other sites so of courseit’s great for me if they sell or give it away to other marketers.
The next email in the sequence recommends another marketers product. It’sa great product that I like and use myself so I’m extremely comfortablepromoting it and including my affiliate link so I get 60% of each sale.
Actually I’m not even sending them out – my autoresponder or list service isdoing it for me. All I have to do is write the emails then stack them up anddecide at what intervals they’ll be sent out. If I write 20 emails and sendthem out a 5 day intervals I have over three months of email marketingthat’s automatically sent out for me.
As a new subscriber starts they start with email number one – the freeaccess to my newsletter back issues. Then they go onto the others, most ofwhich make sales.It’s a great system.
When you sit down to write your follow-up messages (a term for thesequence of emails you can load up into Aweber or getresponse) you need toput yourself in your subscriber’s shoes.
Vary the emails – sales emails are fine as long as you give some freebiesand some affiliate offers in there too. Keep it even.
It’s also a good idea to sign up for your own list to get a feel for what it’s likefor the reader. I do this and once remember getting an email that was soobviously salesy and pushy it made me angry.
Then I realised it was one of my OWN emails. Needless to say I changed itvery quickly.
Always remember though that you’re in internet marketing to make moneyand this is nothing to be ashamed of. Your customers know this (they’re notstupid) and genuinely won’t mind sales emails if you also offer content andquality too.
This would be a good time to actually create a separate checklist item foreach product you are selling. Do it for your own products and those youhave the rights to. Months down the road, you will be able see exactly whatproducts you can sell and what email marketing strategies you've tried.
Here’s an example:
1. Welcome to my list – free access to newsletters
2. Free report that’s rebrandable so they can get 75%
3. OTO for one of my products
4. Freebie – no strings
5. Affiliate product recommendation
6. Remind them where my blog is
7. Sales email – one of my products about blogging (related to lastemail)
8. Affiliate products recommendation
9. Freebie – no strings
Etc.
You can see that I balance the emails so that they’re varied each time thesubscriber opens them. This is so they don’t see my name on the headerand think ‘here we go again – what are they trying to sell me THIS time?’Instead I want them to be interested and open the email (the whole point isto get them opened) with a sense of anticipation.
Ideally once they’ve bought from you, you can add them to a sub-list whichtargets emails towards the same topic as the one they’ve bought from you.For example someone who bought a product about viral marketing could goonto your ‘viral marketing’ sublist and you could offer them products (bothyour own and affiliate) that are concerned with viral marketing.
You must still offer the freebies, but again these could be free resell rights orreports connected with viral marketing.
Promoting the same product in different ways, according to the main topic orpurpose of each list, will help you to increase your overall conversion rate.When you use your checklist, each subscriber will receive your promotion ina distinctly targeted way that relates to their personal interests.
Here are the methods I use.
1. Using One-Time Offers (OTO)
Email marketing is a great way to put across what is lovingly called the‘One Time Offer’ to customers.
Basically put – once someone has bought something from you, or are goingthrough the buying process – it’s a great time to try to sell them somethingelse..
A "one-time offer" is a way of convincing your customer to buy on thepremise that this is a special offer – usually discounted on with excellentbonuses – that will NEVER come their way again. If this don’t buy this timethey won’t get chance to again. Ever.
The more dubious readers among you may assume that the one time offerwill actually always be available because a sale is a sale after all, and there’sno doubt that this goes on – you get an email offering you an OTO only tofind out that it’s actually available to everyone and anyone.
This doesn’t instill confidence in the marketer and it’s not recommended butof course it goes on.
Now a OTO is usually presented during the sales process. You press the buybutton and either just before or just after you complete the sale you’reredirected to another page that offers you a related product or upsell orwhatever as a one time only offer.
However they’re not as widely used in email marketing as they could be, andI think a lot of marketers are missing sales because of it.
If you offer a genuine OTO, this is what you’re saying to your customer:
#1. It will cost much more later
#2. They won't get the free, juicy bonuses if they buy theproduct later
#3. And they will never have the option to buy that offer, atthat price, or with those bonuses, again.
One thing to consider, though, is the possible attitudes your one-time offermight generate with your new customers. They might consider the typicalOTO ‘urgent’ tone and "Do This Right Now!" message to be aggressive andoffensive since they just bought your product or signed up to your emailcourse.
So what I do is send an email (already set in my follow-up list so it goes outautomatically after a sale) that says something like – ‘thanks for your sale.As a thank you for –purchasing I’d like to offer you an opportunity that won’tbe repeated ……’
This works very well because it’s not too ‘in your face’ or aggressive andtakes a gentler tone that isn’t invasive. Best of all it’s automated.
If your customer is a new opt-in though you might not want to scare themoff with more sales emails after they’ve just bought. So are theiralternatives?
One valid option is to create a separate mailing list after a few weeks on anew topic and present the one-time offer there. Your new customers will bemore receptive to your OTO at that time because you will have alreadybecome someone they are familiar with. In this way they can choose ifthey’re interested by either signing up for or ignoring any offers you makeinviting them to join a list on another subject.
It’s a fine line and one that you’ll only get right by trying both methods(hence the chart to keep records) – do you offer them another product inthe forum of a OTO whilst they’re in the middle of, or have just completedthe buying process?
Or do you build a second mailing list by asking buyers if they’d likeinformation on a new topic, then introducing your OTO this way?
The main problem here is how to offer them a second product (at adiscount) while they’re still in the process of buying the first?How to motivate them to buy not scare them away at the same time?Here's a some thoughts:
Special Price Offers:
Offering your main product at a special price sounds easy and like asure winner for your wallet, but think carefully about it before you doit.
Here's what happens if they go for it:
•People come to your sales page
•Buy your product
•You email them with your OTO
•They buy it at a discount
What's wrong with that? Well your customers had received yourfollow-up emails, they probably would have purchased the product atthe regular price anyway (because of course all your products arefactored into and added to your follow-up message list)
You just discounted and "one-time offered" yourself out of a chunk ofyour profits.
Don't give away the ranch before you have to is something to keep inmind. If they’ve already bought your product and then they buy youor2nd product at a discounted OTO who’s to say they wouldn’t have buyit anyway, and at FULL PRICE?
The answer is to split your list into 2 identical ones, and offer one theOTO and one the 2nd product at full price later in the follow-upmessages sequence.
Of course the argument THEN would be that the OTO gets them to buywhile they’re ‘hot’ in the middle of a purchase.
You starting to see why a simple record keeping method is the onlyreal way to optimise your profits?
Standard Price Upsell Offers:
If you have an upsell on your main product, you could offer the upsellat the normal price only for the one-time offer. Tell people that if theydecide to buy later, the upsell will still be available, but at a higherprice. Again you need to stay honest and make sure thathappens. This covers you against the OTO being available later. I likethis method because it’s honest and up front.
And tell them how much they’ll save by buying now – show them theactual dollar-value they’ll save.
Time-Limited Or Quantity-Limited Bonus Offers:
This approach is on websites and in email offers all over the Web.Telling your customer to “Buy Now and get this bonus, or Buy Laterand don’t get it” is an incentive that works. Don't forget to remindthem that the bonus is not available anywhere else, if that’s true.
2. Using Marketing Partners To Help You Build Your List
One very effective method of increasing your sales is by enlisting an eagermarketing partner or a group of marketing partners. Jimmy D. Brown, ahighly successful and respected Internet Marketer, recommends this methodfor building your email list.
A marketing partner is a subscriber who wants to help you promote your siteand your products, an affiliate, in normal marketing terminology. Eachsubscriber you get should immediately be offered an opportunity to becomean affiliate for your products and make some money doing it.
For example becoming an affiliate for one of your Clickbank products andbeing paid 60% of each sale they refer.
Remembering the WIIFM (What's In It For Me?) approach to almost anyoffer, immediately lay out the benefits of becoming your affiliate before yoursubscribers wonder why they should do this.
You have to present them with something that will benefit them in a big wayand, at the same time, promote:
• _ You
• _ Your websites
• _ Your products
• _ Your affiliate programs
• _ Your email courses
There's four ways to get your subscribers to be your marketing partners,according to Jimmy:
#1... Get them involved in your affiliate program by offering thema rebrandable report or ebook, or the opportunity to rebrandthe very email course they are reading.
#2... Become a JV broker by giving them a free report to promotea two-tier affiliate program. After they join the two-tieraffiliate program through your link, you them rebrand thereport and give it away
#3... Let them publish your viral marketing articles, with theiraffiliate link inside them. Both of you win with this one.
#4... Get them involved in several JV projects, like ad swaps, linkexchanges, list-building co-ops, or invite them to co-authornew products with you. This will pleasantly surprised yoursubscribers and you probably will get all the co-authors youneed.
The techniques outlined above are simple to put in place and strong enoughto generate a crew of affiliates, or marketing partners.
Here's a few more strategy suggestions that will build you email list for you:If you run a blog on any Internet Marketing subject, or a niche topic, for thatmatter, you have several options you can exploit to recruit affiliates:
•Write your blog around some of your own products and always havea link to your affiliate page so you can increase the number ofaffiliates working to promote you and your products.
•Adding this link to your blog will send you interested subscribers all day long:"Tell others about this site and earn income." Just make sure the linkpoints to the affiliate page.
•Create an informative, useful short report and give it away to youraffiliates. Your new customer/affiliate will be able to promote thereport without needing to design a web page or any of the otherhundred things that need to be done before you can sell a product.
By now you must be thinking "What's In It For Me?" Remember thatquestion?
Remember that "The List" is the most valuable part of your marketingarsenal. Without one, you have no one to market your products to.Another way to do this is to simply give people the link to downloadyour product, without insisting that they join your list.
When theydo that, you offer a bonus that is only available from you, andonly if people join your list. That way, you’re almost guaranteed toget them onto your list, particularly if the bonus is not availableelsewhere and specifically designed to complement the initialproduct.
•You can use the usually successful One Time Offer (OTO) that thenew customer sees and is tempted to buy, giving you all the incomeon that sale.
•You can always put affiliate links (or your own product links)inside the report, so you gain some back-end income.
•You could sell valuable reseller rights to your report, which allowsyour buyers to sell your report on their own website. You will losethe list-building capability, but you will gain additional income fromthe reseller rights sale. There's also the opportunities to gainbackend sales from the links inside the report, either yours or anaffiliate's.
The options covered above are only a few that will get you started gatheringaffiliates, or marketing partners. There's plenty more for you to check outand implement when you want to.
I even have one list - the turbo list - that gets quite a few sign-ups that tellspeople before they opt-in that this particular list is one that I will simplysend sales emails to all the time and not to sign up for it if this bothersthem. I find a lot of marketers sign up to this one to see how I do things!
Think Outside The Box!
Remember that all marketing ideas are just that…ideas. Any one ofthem can be adjusted or enhanced to create a brand new method ofgenerating income streams.
Don't be afraid to try new things or to spin an old idea into a freshapproach that might just amaze you and your accountant.
3. Get Testimonials & Feedback Using Email.
Internet Marketing is really all about sales – but email marketing isn’t allabout selling - it’s a communication device between you and yourcustomers and subscribers.
And just like cattle and sheep used to provide our ancestors with everythingthey needed – meat, milk, clothing, grass cutting etc, so your email list,treated properly and with respect, can provide many if not all of yourinternet marketing needs.
Here’s how to get that most elusive of creatures – the genuine testimonial –from your list.
New customers are always wary of buying from you if they’ve not done sobefore. Who wouldn’t think twice about giving their credit card number tosomeone they’ve not dealt with before?
It doesn't matter if they are actually doing the purchase through PayPal orsome other payment processor. To the customer, they are dealing with acomplete stranger.
Because of this new buyer hesitation and all the media focus on variousscams and identity theft, you have to find a way to immediately gain trustwith your viewers so they will trust you enough to buy your product.
A good way to do this is to place testimonials from satisfied customers onthe page where your customer is considering a click on the "Buy Now"button.
How do you get those testimonials?
Chances are you gave your subscriber something free just for subscribing toyour opt-in list. It could have been an email course, a free report, a set ofinformative articles or useful software. Once they’ve had time to read or useyour free giveaway, simply send an email asking them what they thought ofit.
If they send a reply stating that they liked your product and why, you have atestimonial. Email them back and ask if you can use their comments onyour website or in emails to other customers. Adding a photo of the personwithin their testimonial is even a stronger enticement to buy from you.
If you get a load of good comments, spread them out, putting some on yoursqueeze pages, sales pages and in marketing emails. It works!
Why should they offer a testimonial?
Well if you use it on your website it’s common to give a link to thetestimonial giver’s website in return. I get a fair bit of traffic fromtestimonials I have on other people’s sites.
Pay particular attention to bad or negative comments! They arefeedback and not testimonials!
If only one person complains about something specific that they didn’t like,it might just be a personal preference of theirs. Maybe they didn'tunderstand what to do or the content wasn't what they thought it would beor clear enough.
But if you repeatedly get the same feedback, it’s time to look into why thisis happening.
If you really want to increase the rate of feedback, either good or bad, offeran attractive bonus to anyone who submits feedback. Use a bonus that isnot available elsewhere, create it yourself if you have to, and tell yoursubscribers that. If they know that the bonus is only available by giving youfeedback on your product, newsletter or email course, they’ll be more likelyto give you feedback.
Asking for their opinion or comments on either your service or products, is"feedback” and not “a testimonial.” Negative feedback can be veryuseful to the improvement of the service you provide and your futuresuccess. If your clients who respond to your request actually see the changethey suggested appear on your page, they will feel like they made a realdifference that counted. Send them an email thanking them for theirsuggestions and tell them where they can see the results of their suggestion.
Remember you must ask if you can use their comments as a testimonial.Listening to your customers is probably the best marketing advice you canfreely get.
4. Offering Someone Else's Product
If you sell your own product about viral marketing (again just an example)then great – but what happens when you need to follow up with anotherproduct on the same topic but you don’t have one?The answer is simple – use someone else’s.
Promoting someone else's product as an affiliate or through a joint ventureis a very good way of generating an increased per-subscriber dollar incomereturn from your list.
You can start a whole follow-up message sequence up from just one of yourown products. Actually you don’t even need your own product – just asubject idea and you’re away.
Using our example again – when I sell my viral marketing product to acustomer, I write a new list of what follow up products I can make moneyfrom.
Goes something like this:
1. My viral marketing product
2. viral marketing freebies
3. viral marketing resell rights
4. viral marketing reports
5. MOST IMPORTANT – viral marketing affiliate products.
So While I will need viral marketing related freebies and reports to balancemy list, I also need to do a couple of things
1. Visit Clickbank Marketingplace and do a search for ‘viral marketing’Then I can build a hoplink (Clickbank term for affiliate link) andpromote those to my list
2. Do google search for ‘viral marketing’ and find an vm products withaffiliate programs that aren’t on Clickbank.
With a little research and work I can have a 6 months campaign built in afew days, all centred around someone buying my original viral marketingproduct.
SIDE THOUGHT - Another method that might create email income for you isto promote and grow residual income opportunities on a regular basis.
Residual income is income earned on an ongoing basis for sales orpromotions done once in the past. Membership sites could be an example ofresidual income. You don’t have to build your own – just find a membershipsite that pays affiliate commission (each month) on your related topic andmail your list about it.
5. Another "Make Me A Marketing Partner" Tool
Many marketers spend hours of drudging depression and money trying tofind JV partners by emailing gurus.
In fact one of the best JV sources you could possibly have is sitting right infront of you – your mailing list. These are people you already know like yourproducts and want to earn money online – they’re ideally y qualified to beyour JV partners.
If you give your subscribers multiple reasons and methods to become yourmarketing partner, you might be surprised at the enthusiasm and interestyou will generate, along with the increase in your income.
Here's how you do it:
Let's say that your first mail gift to your subscribers was a free report thatthey could rebrand and give away to their list. Your next email offer mightbe an email course that they can rebrand and upload to their autoresponder.
Perhaps, next, you could give them some articles to share with their ownlists. Those articles would have your link in them and would help to drivetraffic from their site to yours.
In order to make the search engines adore you, one-way links to your siteare what you need to get now. If you provide some motivation to get themto provide that link back to your site will boost your own search enginepositioning. To do that, run a survey or a contest and let them link to it fromtheir own site or email messages to their customers.
Make sure you offer a valuable bonus, preferably one you created and ownall the rights to, if they refer a certain number of new subscribers to you.This simple process can be repeated over and over with different freereports, articles, ecourses and surveys or contests. Soon, your list will bewatching for your emails so they can send their list the news that there'sanother contest or survey on your site.
Try it. It works!
6. Cross-Promote Another List
One way to maximize your sales reach and to promote your lists is bysharing your subscribers between different lists.
Note – This is one of the most closely guarded methods used byinternet marketing gurus. It allows you to target precisely, the areathat your customer is most interested in (ie he buys these products)and to offer him more in the same area.
Crossover Method 1 Here’s an example – when someone opts in to my listand buys my ‘viral marketing’ product there’s a good chance they’ll beinterested in my ‘affiliate marketing’ product too (because the two methodsgo hand in hand).So what do I do?
I Invite them – remember as well as sales emails I’m providing them withquality content and freebies too.
Maybe not all of them will crossover, but some of them will be interestedenough to do it. And right there you have another source of income.Crossover Method 2 Another example – when someone buys my ‘viralmarketing’ product they are added to my ‘viral marketing purchasers’ list. Ifthe also buy my ‘ product creation’ product they are added to that list too,and receive the content, freebies, affiliate products and sales emails for bothlists.; This way allows me to target all their interest.
You have to try to understand the way your customers think; what theirother interests could be. When understanding your customers is a majorpart of your marketing focus, you will have a winning email marketing plan.
Depending on how many lists you have and how important some of themare, you might try these tasks to stay organized:
•Have one general checklist, which says “cross-promote another list”– without actually mentioning which list you should cross-promote.
•Add a specific item to your email marketing checklist for each of theother lists you have, mentioning them individually by name. Thatway you can see options to promote across several lists. When youhave a solid relationship with the first list, present the other lists tothem and present the option to subscribe to those lists, too.
7. Write Articles For Others To Promote
This simple technique to attract affiliates is used with great success all overthe Internet. Write an article, let people publish it on their website ornewsletter, and give them their own affiliate link for your site. It’s a subtleway of getting people to join your affiliate program, without just having toconstantly preach, “join my program, join my program.”
That same article can be turned into an email course. Host it on your ownautoresponder. Then give the affiliate the opportunity to add a subscriptionform to their site, with their affiliate ID embedded in the form. Make theemail course “rebrandable” with their affiliate ID.
A little creative thinking will give you more ways to spin simple products, likearticles, ebooks or short reports and ecourses, into rebrandable productsthat website and newsletter owners would be happy to give away to theirreaders or visitors.
8. Offer A Trial Download or Subscription To A Site
A great way to introduce a product to your subscribers, whether it's yourown product or an affiliate one, is with a trial offer.
Look for trial offers by searching on Google or Clickbank, ideally they shouldoffer affiliate payments that come in monthly once the person hassubscribed as a full member after the trial period.
Obviously they should be related to your list. For example subscribing to atrial offer for viral marketing software. I know they will also have tosubscribe to the software owner’s list but as most people are subscribed tomultiple lists anyway this shouldn’t matter.
And if you give them the link to the trial offer AFTER they’ve subscribed toyour list, you’ll have them on board anyway and can start pushing themthrough your follow-up message sequence.
If they do buy the software after the trial period then you’ll get yourcommission and if they don’t they’re on your list anyway.
It’s simply using someone else’s product to get leverage to pull people ontoyour list.
Even if they don’t offer an affiliate course it’s a good way to get people ontoyour list.
Email reminders regularly during the trial period to visit the site andread/use the material within it. Make it seem important to do it before thetrial period runs out. This is only fair to the trial period owner.
Use phrases that create interest, rather than just saying ,“visit the site.”
Instead, say “read page X,” “download that software and use it,” “read thispost in the forum,” and link to the specific page, software, or forum post.
A much better way to get the customers to go to the site is to ask aquestion, like, "Did you agree with the argument on Page ___ ? Doyou have a better idea? I'd like to hear what you think." This questionand polite request for your customer's opinions will build a personalrelationship with them and that's marketing gold.
This is an effective technique to use in case they forgot they joined or gotbusy doing something else. Your mails gently remind them to USE their trial,with the expectation that they will pay to continue their membership orsubscription when the trial ends.Either way it’s a clever method.
9. Offer Demo Software With Affiliate Programs Built-In
This idea is similar to the trial-offer above, except it concerns downloadablesoftware rather than visiting a site. The benefit of this is that the softwarewill stays on the customer's desktop every day until they uninstall it, so theconversion rate from trial customer to paying customer can be quite high.
There aren’t too many of these affiliate programs around, but if you huntcarefully there are a few. Do a search on any good search engine for"software affiliate program" or "software trial downloads" and you will findsome, if any are available at that time.
Another way to possibly find free software trials is by searching for it atsome of the sites software developers often use to handle their paymentprocessing.
Many times, these payment processors will have an affiliate program, so youcan promote many products but get paid by the processor, rather than thedeveloper.
Some sites like this include:
• http://www.shareit.com/
• http://www.regnow.com
Keep your options open and use the strength of search engines to find whatyou want to find.
10. Link To Your Other Sites
In the everyday list of tasks to either start or finish, it can easily beforgotten to exchange links with your other sites.
You can do this two ways. Either list your other sites in the footer of eachemail that you send out, or mention specific pages on each site.
If you are going to mention specific pages on a site, or a specific post in ablog or a forum discussion that relates to the overall focus of the list theyare on.
When the topic you are promoting to your list is related to the topic of thelist, you are keeping the reader interested in what you are promoting. Thisstrengthens the relationship you have with your subscribers and increasesthe perceived value of their membership in your list.
Finally, you might send one follow-up mail at some point, where you explainthat you have multiple sites, and then list the all URLs, with a briefdescription of each one.
11. Include Some Content From A JV Partner
If you are working with a JV partner, try to include (or link to) some usefulcontent rather than just running an ad. For example, if you are promotingsomeone’s training course on a specific topic, see if you can interview yourpartner and ask questions which show how the course is particularly relevantfor your list.
Then make the interview available free of charge. It will show how useful theproduct is, and how you believe in it enough to spend time running andsharing the interview.
Maybe, if your JV partner has an affiliate program, and publishes articles foraffiliates to use, you could use some of those to help promote the product.But don’t just copy the article and leave it at that – add your own twist tothe article by showing how relevant the article is to each list. A new processor resource is always a good addition to old articles…feed the customer'sappetite for new information and the search engines will consider it newcontent.
12. Promote Reprint Rights Products With Your Link InThem
Reprint rights products are available for all sorts of topics now, and havebecome Internet Marketing golden opportunities to use to your benefit. Manyof these products come with rebrandable rights that let you include your ownaffiliate IDs for the products mentioned.
Sometimes the ability to edit these links is free (part of the incentive to joinsomething or subscribe to a newsletter or ecourse). Sometimes there is acost and you have to purchase the rebranding rights in addition to theproduct involved.
The most useful types of products, with rights attached, are those where:
• •You have the ability to edit the links with your affiliate ID.• (rebrandable)
• •Every person who downloads the product automatically gets the• permission to resell that product or give it away. (viral possibilities)
• •No-one else gets the ability to edit the links. (Very good for you)• As more and more people give away the product with your links inside it,• you’ll gain the benefit of that exposure. Those benefits would be:
• •More income
• •More new subscribers
• •More traffic to your site
If the people who download the product can optionally purchase the rights toedit the links, you might also gain a “second-tier affiliate”…one tracked bythe affiliate program software, which knows the new affiliate was referred byyou, which earns YOU a percentage commission on every sale they refer.
All you need to do is find a reprint rights product that suits your list, pay foryour links to be inside it, and start promoting that product to your list.
Remember that not all products will do well in this manner. Pick ones thatare high quality, have useful information and contain current information. Ifyou don't, no one will resell them, and you will lose the additional benefits.
But remember to see it from your subscriber’s point of view. If you providehim with something that is of a certain quality then allow him to dosomething with it that will benefit him – ie offer it to HIS list or start buildinga list by offering it as a freebie then he’s far more likely to use it than if yourestrict what he can do with it.
Put yourself in his shoes and you’ll both win.And of course it’s another email for your sequence.
13. Promote Private-Label Or Public Domain Content
There are a large number of sites offering public-domain and private-labelcontent now. The exact definition of those two terms vary a bit dependingon who you ask, but here’s my definition for all it’s worth.
•Private-label content is simply that which is written by someoneelse, but where you are explicitly given full rights to use, edit, and putyour name against it.
•Public domain content is that which was copyrighted at some point,but where the copyright has expired. The material will be pretty old,but you can freely edit it to bring it up to date and make it moreinteresting to your readers. This is a good source for both ideas andoriginal content to rewrite into your personal products.In your emails to your lists, you might want to mention one or more of theseproducts that you have edited to your satisfaction. Those products could bewebsites, email courses, or any other form of useful content.
The ways to promote your new content products to your list remain thesame for every list you have:
•If you have a list interested in fishing and you have a site builtaround private label material on fishing, you could mention the siteand provide the link back to it in your emails.
Anyone interested in fishing would click the link to see what youhave that might interest them. Providing Adsense and links tofishing products that you have an affiliation relationship with willincrease your income.
•If you have private label rights to a report your audience isinterested in, you can mention it in your emails (provide adownload link) and drive some new traffic to your site. Your focusneeds to be centered on creating steady streams of visitors to yourpage, which will generate income if you have "buying opportunities"on your pages.
Whichever method you use, be sure to add it to a checklist that acts as areminder for you to actually use that private label content, rather than justletting it sit on your hard-drive.
I have PILES of PLR and resell rights stuff that is gathering cyber dustbecause I didn’t act on it when it first came in and now I can’t remember thefirst thing about it to use it with confidence.
When you get some material in, write down on your chart which lists you’regoing to use it with and how you’re going to use it.
I also have files on my desktop – the top level file will be ‘viral marketinglist’ for example then inside that will be files called ‘freebies’ , ‘affiliate’ ,‘products’ and ‘content’ and I’ll put the various info that I intend to mail tomy lists in each folder so I can vary the content emails, sales emails, affiliateemails etc.
You get the picture?
14. Promote One “Product Of The Month”
If you are member of a site that gives you a product (or products) everymonth to resell, you have a constant influx of new content to promote inyour follow-up messages.
I’d highly recommend joining one if you’re a list owner.It’s ready made content for you.
15. Promote One “Here’s An Example” Site Or Product
If someone has used one of your products, ideas or recommendations andhad good results – do all you can to get permission to tell the rest of yourlist about it.
If someone has managed to secure a JV with a guru using your methods, getpermission to tell your list about it (PAY the person if you have to) becausethis is worth it’s weight in gold. You will make a lot of sales from it.
The person who’s done it should be delighted because it’ll mean a lot oftraffic to his site too if you mention it to your list
This approach accomplishes three things for you:
#1... It visibly demonstrates the benefits that the reader couldhave if they also bought your product.
#2... It simply adds useful content for the reader to read.
#3... It acts as a very powerful set of testimonials for yourproduct.
There’s nothing better – NOTHING – than being able to present to potentialcustomers how a product of yours has worked for someone.
16. Promote A Two-Tier Program
Some affiliate programs are one-tier: you get paid commission only on thosecustomers who you personally refer. However, some are two-tier: if one ofthose customers goes on to also join the site’s affiliate program, then youget a smaller commission on sales referred by them as well.
If you refer someone who then goes on to generate a massive number ofaffiliate sales, your second-tier commission can be substantial.
You might even combine this with other items in the checklist:
Two-tier + residual income
Promoting a program that offers a two-tier affiliation, and gives people a lotof tools to help them promote that offer, is a powerful way to start your viralmarketing processes.
•Two-tier + cross-promote another list
If you do give people tools to help them promote the residual product,remember to add them to a separate mailing list. You might have other toolsin future that you want to share with them (maybe for the same product, ormaybe for something related).
•Two-tier + trial offer
If you can find a trial-offer to a program that has a good rate ofturning those trial customers into permanent ones, you can achievesome very good results.
•Two-tier + list building tools
There's good list-building tools available all over the web. Just useany search engine to find them. This software tool is ready-madefor this program and will help you easily generate larger lists.
The whole principle of these sites is that you’re supposed to refer more andmore people to the site, and in return you get more exposure to your offers.
This technique is very effective if your tool is very high quality and convertsreaders to customers. Look for affiliate programs that are ONLY open tocustomers. Then you gain the commission on the second-tier sales, butmore people will become customers in order to join the affiliate program.Watch out if you use Paypal – they can be a bit edgy about multi-tiersystems. Better ask them first.
17. Generate Anticipation For Next Part Of An eCourse
If your list is receiving an email course from you, one way to keep peopleinterested in your mails is to mention what’s coming in the next part of thecourse to build excitement. It would be more compelling if your commentabout the next installment of the ecourse created a bit of curiosity ormystery to build interest.
To keep your subscribers interested, include a one-line statement that sayssomething like: “And in the next part, we’ll look at 7 key methods toachieve what we’ve written about today, including one that I’venever shared anywhere else”.
Try to find something unique in the next part of the course, so that thesubscriber has only one method of reading that information: in your nextemail. If you can do this well, your subscribers are more likely to staysubscribed.
Actually an e-course is a great way to get people to sign up to your list.You don’t even have to have all of it written before you start getting signups.If I was writing an e-course I’d get 2 month’s worth of content(regardless of whether it went out monthly or weekly) and load it up into myautoresponder.
That way I have some breathing space and can write the rest of the coursesafe in the knowledge that my autoresponder is supplying my subscriberswith their course every time it’s due.
Of course each course would contain a sales link or affiliate link too. Thecourse is the content so the beauty of it is that you can safely sell to yourreaders in each issue.
Summary
I think one of the most important things any internet marketer can do fortheir business is spend $20 a month or whatever it costs to use anautoresponder service such as Aweber at http://www.aweber.com/?290095or Getresponse.
This automated service does your selling for you while you do other things –creating new products or relaxing in the hot tub with the twins from nextdoor – it’s up to you.
I’ve only used Aweber but the tutorials they provide are excellent and onceyou get into the whole ‘follow-up messages’ scene you really will wonderhow you got along without it.
However you have an advantage over me.
Because you’ve read this book you can start keeping a chart record of yourlists, your selling methods, the types of promotions, products and servicesyou’ve offered to your lists and most importantly of all – how it’s affectedyour profits.
If you find a system of sequencing emails that has the result you desire(usually people start buying from you) then note down every nuance anddetail of your method and start building multiple lists to make the most ofyour profits. If you already have multiple lists then change your methods soit fits in with your best test results.
I have the messiest Aweber account anywhere – bits of lists here and there– some have 1000 people that I haven’t contacted in 2 years because Iwasn’t organised enough to keep in touch with them after they’d bought aproduct from me or opted into one of my lists.
Whatever you do, don’t let yourself get into this situation.Using the combinations in this book of products, freebies, content andaffiliate links I could make $1000 a month from a list of 1000 people.
That’s money I’ve simply thrown away by not keeping a record of what I’mdoing with my lists.There’s no excuse.
Step By Step
1. Build an opt-in page.
2. Offer something for free from it
3. Place the people who opt-in on a list
4. Offer them a sequence of product sales emails, content,affiliate sales emails and freebies. Make this ongoing.
5. Transfer the people who buy onto a separate specialist list(for the subject related to the product they bought) andstart gathering content to offer and sell to them.
6. Repeat the process from step 4 on with buyers from this list.
7. Incorporate other methods such as OTO’s, two tierprograms, real-life examples etc into your email sequence
8. TEST & TRACK
That’s more or less it. You need to do this for yourself now.I’ll end by passing on a little personal experience. Building a list happens faster than you think. Do a lot of forum posting, use Adwords if youknow how to, if not then produce some good free products and askother marketers to give your free products a mention in their newsletters, blogs and on their websites.
In return you’ll offer to put a permanent email in your sequence advertising one of their products. It’ll be an affiliate link so you’ll both make money from it.
One of the best ways I’ve found, of finding and keeping subscribers is to offer a monthly or weekly newsletter or course.
Not only do they then continue to subscribe in order to keep receiving theinformation, but they’re actively expecting your email and therefore always open it.
It’s an ideal way to sell.
Good luck……
NEXT:
Article Marketing for Internet marketing (and 1,500 article samples to use)
Internet Marketing: Board Postings & eMail responses
Powerful Offline Marketing: 101 Ways To Promote Your Business For Maximum Profits
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